by Karyn Scott, CMO-In-Residence | Nov 4, 2022
RevOps: Are You Ready? The shift from sales enablement to revenue enablement is palpable. And Gartner predicts that by 2025, 75% of the highest growth companies will deploy a RevOps model. Let’s take a look at what RevOps is, why it’s the way forward for...
by Karyn Scott, CMO-In-Residence | Sep 14, 2022
Planning for Uncertainty: Insights from the 2022 Gartner CMO Spend Survey “May you live in interesting times.” While the origin of this Chinese curse has never been validated, this mixed blessing hangs like a cloud over my head right now as I yearn for uninteresting...
by Karyn Scott, CMO-In-Residence | Jun 29, 2022
Four Keys (and One Donkey) for Event Marketing Impact A burro just brought me a beer. This actually happened. I put on a V1 customer conference with the help of a killer event marketing team and they surprised me by having beer burros waltz through the outdoor...
by Karyn Scott, CMO-In-Residence | May 23, 2022
3 Ways CMOs Can Maximize Their Agency Investment By agency lingo, I’ve lived most of my professional life on the ‘client side’ of the equation. I was always the one evaluating, hiring and managing agencies and never really thought much about what happens day to day on...
