by Michael Ruby, President & Chief Creative Officer | Dec 1, 2022
‘Tis The Season for Generative AI at Park & Battery A chill is in the air. The lights are strung upon the eaves. Carols ring through the rafters and Whamageddon stalks us all. That means the time has come for everyone’s favorite seasonal pastime: agency holiday...
by Michael Ruby, President & Chief Creative Officer | Sep 22, 2022
Park & Battery Teams with Harkness.ai to Enhance Agency Strategic Process and Organizational Performance We’re partnering with Harkness.ai to leverage their remarkable conversational awareness and intelligence technology to transform how we conduct qualitative...
by Michael Ruby, President & Chief Creative Officer | Aug 17, 2022
AI and Creative: These Are the Droids You’re Looking For Even as artificial intelligence (AI) and automation reshape the future of work, creative professionals may have thought themselves irreplaceable. After all, how could a machine truly create? Turns out the answer...
by Michael Ruby, President & Chief Creative Officer | Jul 12, 2022
B2B Content Marketing: From Demand Generation to Value Creation When asked how to measure the impact of B2B content, I’ve often answered the question with a question: “Does the content exist and is it any good?” Oversimplification? Maybe. But the fundamental role of...
by Michael Ruby, President & Chief Creative Officer | May 30, 2022
ANA Conference Recap: B2B Marketing Embraces Humanism The song remains the same at too many B2B marketing conferences. We hear the steady drumbeat of marketing technology and all-to-familiar account based marketing (ABM) melodies. Which is why it was refreshing and...
