by Ted Kohnen, Chief Executive Officer | Jan 13, 2023
Over The Top or Just Right? The Advantage of Streaming TV Advertising Over-the-top (OTT) TV advertising refers to the use of streaming platforms and services to deliver advertising content to viewers. With the increasing popularity of OTT TV, it has become an...
by Ted Kohnen, Chief Executive Officer | Jul 28, 2022
What’s Old in Media is (Very) New Again Since marketers love to proclaim things as “dead,” I want to talk about a rebirth. A rebirth of channels recently considered “old school” or “traditional.” And, in that rebirth, an opportunity for marketers to more effectively...
by Ted Kohnen, Chief Executive Officer | Jun 1, 2022
Park & Battery Launches Meditation Program to Address Mental Well-Being In partnership with The Heart Based Institute (HBI), we’ve launched an inaugural five-week program during Mental Health Awareness Month for the benefit of our employees and clients. The...
by Ted Kohnen, Chief Executive Officer | May 10, 2022
The Rise of the Influencer Voice in B2B and B2C Marketing Across all verticals and all geographies we often see campaigns in the market with one voice: the company’s. It’s an important voice to be sure, but not necessarily the one that’s going to engage and drive an...
by Ted Kohnen, Chief Executive Officer | Feb 24, 2022
Embrace the Volatility of your Customer’s Journey Originally published on B2B Marketing, I wrote this post to explore why recognizing the unpredictability of customer behavior means better personas and relevant content. As true now as it was then. Go to Google Images...
