by Ted Kohnen, Chief Executive Officer | Jul 28, 2022
What’s Old in Media is (Very) New Again Since marketers love to proclaim things as “dead,” I want to talk about a rebirth. A rebirth of channels recently considered “old school” or “traditional.” And, in that rebirth, an opportunity for marketers to more effectively...
by Ted Kohnen, Chief Executive Officer | Jun 1, 2022
Park & Battery Launches Meditation Program to Address Mental Well-Being In partnership with The Heart Based Institute (HBI), we’ve launched an inaugural five-week program during Mental Health Awareness Month for the benefit of our employees and clients. The...
by Ted Kohnen, Chief Executive Officer | May 10, 2022
The Rise of the Influencer Voice in B2B and B2C Marketing Across all verticals and all geographies we often see campaigns in the market with one voice: the company’s. It’s an important voice to be sure, but not necessarily the one that’s going to engage and drive an...
by Ted Kohnen, Chief Executive Officer | Feb 24, 2022
Embrace the Volatility of your Customer’s Journey Originally published on B2B Marketing, I wrote this post to explore why recognizing the unpredictability of customer behavior means better personas and relevant content. As true now as it was then. Go to Google Images...
