by Jenny Truong, Senior Designer | Feb 3, 2023
Jenny Truong Embraces the Remote Work Life I recently returned from an extended trip to Asia. I don’t remember the last time I was on an actual vacation overseas, but it was a much-needed change of pace. After graduation, I went straight into my first job, and...
by Ted Kohnen, Chief Executive Officer | Jan 13, 2023
Over The Top or Just Right? The Advantage of Streaming TV Advertising Over-the-top (OTT) TV advertising refers to the use of streaming platforms and services to deliver advertising content to viewers. With the increasing popularity of OTT TV, it has become an...
by Kristen Kremkau, Director of Content | Jan 6, 2023
Q&A with VP of Creative Services Dan Santos Wave hello to Daniel Santos, our Vice President of Creative Services. Daniel brings a wealth of experience to the agency. Read on to learn about his favorite work and why he’s excited to be at Park & Battery....
by Kristen Kremkau, Director of Content | Dec 16, 2022
7 Predictions for Marketing & Advertising in 2023 It’s always difficult to predict with certainty what the biggest trends in marketing will be for the year ahead. That said, we’ve gotten really good over the years at preparing ourselves and our clients for the...
by Michael Ruby, President & Chief Creative Officer | Dec 1, 2022
‘Tis The Season for Generative AI at Park & Battery A chill is in the air. The lights are strung upon the eaves. Carols ring through the rafters and Whamageddon stalks us all. That means the time has come for everyone’s favorite seasonal pastime: agency holiday...
by Karyn Scott, CMO-In-Residence | Nov 4, 2022
RevOps: Are You Ready? The shift from sales enablement to revenue enablement is palpable. And Gartner predicts that by 2025, 75% of the highest growth companies will deploy a RevOps model. Let’s take a look at what RevOps is, why it’s the way forward for...
