Customers. Prospects. Employees. Partners. Shareholders. The common and unique perspectives of all your stakeholders are the lifeblood of every successful organization. Only when you have them can you deliver meaningful value to people, with the goods and services you sell and the experiences you enable.
Headquartered in Oakland and with team members around the world, Park & Battery is a technology-powered brand, marketing and content agency that harnesses perspectives to create greater clarity, empower action and deliver outcomes for brands and businesses globally.
Then & Now
Our Core Promises
These are the shared commitments we make at Park & Battery, with both our colleagues and clients alike.
We get after it and stay on it.
We think and care about how our actions impact others.
We seek knowledge and experience insatiably.
We are better when we bring our unique selves to work.
We assume positive intent and bring it in all we do.
We gotta love the thing to do the thing.
Leaders & Leashes
As CEO, Ted works closely and empathetically with CEOs, CMOs and other marketing decision makers on the development and execution of business and marketing strategies in order to accelerate business performance.
Over his career, Ted has led key accounts such as ADP, Boeing, Columbia University, HP Enterprise, NCR, Oracle, Thermo Fisher Scientific, The State University of New York (SUNY), US Department of State, Weight Watchers and Western Union.
Ted earned his B.A in International Business and Management from Dickinson College and his M.S. from Columbia University. Most importantly, he is dad to 3 amazing daughters.
Prior to co-founding P&B, Michael was Chief Creative Officer and managing partner at Retina, the ANA’s 2021 and 2020 B2B Agency of the Year. Before that, Michael was tapped by Flexport, the SoftBank-backed, San Francisco-based unicorn, to build its internal creative/content marketing agency.
Through the course of his career, he’s positioned and activated brands with award-winning campaigns and content experiences for organizations such as Boeing, Facebook/Meta, ADP, Thermo Fisher Scientific, Merck, Korn Ferry, Chicago Board Options Exchange (CBOE) and Citrix Online, as well as growth-stage companies that have since been acquired by the likes of IBM, HP Enterprise, and Aetna.
He holds a degree in Film/Communications from Boston University. Most importantly, he’s Ben and Viv’s dad.
Rebecca brings fifteen years’ experience leading engagements and delivering transformational results for some of the world’s best tech, biotech, and professional services brands, on both the agency and client-side, in both her native United Kingdom and in the United States. She has worked with companies such as Meta/Facebook, Thermo Fisher Scientific, Juniper Networks, Zendesk, Oracle, Riverbed, Boeing, Korn Ferry, eXp World Holdings, among many others. In addition, Rebecca has served on the ANA NorCal board since 2020.
An adventurer at heart, Rebecca takes any opportunity she can to explore the world. She has cycled down the world’s most dangerous road in Bolivia, trekked in Rwanda with the wild mountain gorillas, and swam from Alcatraz to San Francisco. When not parachuting out of planes, Rebecca loves being at home with her dog, Buddy, and cats Bowie and Ziggy.
Karyn acts as a fractional CMO and c-suite advisor for numerous early-stage startups throughout Silicon Valley. Prior to that, Karyn was Chief Marketing Officer at Kloudspot, developers of the first AI-driven situational awareness and intelligence platform, and SVP, Head of Global Marketing at Flexport, the SoftBank-backed, San Francisco-based unicorn freight tech innovator.
Other key roles include Vice President and Head of Marketing at LogicMonitor, advisor to Nutanix, and Vice President, Global Marketing at AppDynamics (since acquired by Cisco). She has also held senior marketing leadership roles at Salesforce and Cisco.
Karyn serves on several boards, including the Bay Area CMO Governing Body for Evanta, a Gartner company, the Board of Advisors for FarmWise, and The Overground Railroad Project. She’s also a mentor with the Global Mentorship Initiative.
Before joining the tech world, Scott was a journalist at CNN and Fox News, and holds degrees in psychology and journalism from Boston University.
Kristen’s first love is storytelling. After earning her master’s degree in journalism from Quinnipiac University – where Kristen was trained to investigate stories – she decided to pursue a career helping businesses bring their stories to life in creative ways. Kristen is passionate about helping our clients stand out with content that begs to be read, watched and experienced. She loves working in innovative content formats, as well as refreshing tried and true ones.
When Kristen isn’t dreaming up content ideas for our clients, she’s running after her two little boys, writing stories as soon as they go to bed and drinking a whole lotta coffee.
When not at work, Dan is an avid history reader and loves to go to the beach and be outdoors with his wonderful wife and two boys – a 2- and a 15-year old, so he’s right in the thick of the most challenging child-rearing years, but he wouldn’t have it any other way.
Matt brings technical leadership and deep expertise in front-end Web Development, specializing in platforms such as WordPress, Marketo, and Adobe Experience Manager, and modern frameworks such as VueJS and Angular.
Matt is problem solver and an answer seeker. He loves collaborating with the team and lending a hand where he’s needed. In his free time Matt loves spending quality time with his wife and five children, playing guitar and enjoying the beautiful Utah outdoors.
Outside of P&B, during her free time, Brianna can be found empowering her love for the fine arts by either performing aerial such as silks, lyra and hammock or running a photography, home studio with her partner or taking photos of big artists like ARIZONA, Jungle, Two Feet and more. Even though Brianna is constantly on the go to be the next creative genius, she never turns down a lazy Sunday watching movies with her four cats.
Outside of P&B, Jenny is an illustrator, sticker maker, and enjoys making adventurous travel itineraries for her friends. She can also be found exploring the street of NYC on her electric scooter in search of new and exciting snacks. Jenny holds a BFA in Advertising from Academy of Art University in San Francisco.
Outside of P&B, Alex loves spending time with his 2-year-old daughter, biking, exploring all the beautiful trails of Utah, and running his clothing brand called A Minute Past 8.
When Ricardo is far away from the computer, and not adjusting clips on a timeline; you can find him outside somewhere under the bright Miami sun. Maybe making a coffee run, or just exploring the city with his wife Veronica and their two little yorkies.
Meet Rebecca Falk, Park & Battery’s VP of Client Services. In this Q&A Rebecca shares some of her favorite work, what she loves most about working at Park & Battery and more.
Park & Battery Teams with Harkness.ai to Enhance Agency Strategic Process and Organizational Performance
There’s no “I” in “team” – but now there’s an “AI.” We’ve just formalized a strategic partnership with Harkness.ai to support our internal communications, learning initiatives, and power our qualitative research capabilities.
As CMOs plan their FY ’23 budgets, they’re up against many unknowns. Our CMO-In-Residence shares her key takeaways from the 2022 Gartner CMO Spend Survey to help navigate these “interesting” times.