Powering
with perspective

Customers. Prospects. Employees. Partners. Shareholders. The common and unique perspectives of all your stakeholders are the lifeblood of every successful organization. Only when you have them can you deliver meaningful value to people, with the goods and services you sell and the experiences you enable.

Headquartered in Oakland and with team members around the world, Park & Battery is a technology-powered brand, marketing and content agency that harnesses perspectives to create greater clarity, empower action and deliver outcomes for brands and businesses globally.

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Then & Now

From The Big Apple to The City by The Bay, Park & Battery is an agency fifteen years in the making. Discover where we’ve been on the journey and learn more about where we’re going.

Read Our Backstory

Our Core Promises

These are the shared commitments we make at Park & Battery, with both our colleagues and clients alike.

hustle

We get after it and stay on it.

compassion

We think and care about how our actions impact others.

hunger

We seek knowledge and experience insatiably.

belonging

We are better when we bring our unique selves to work.

positivity

We assume positive intent and bring it in all we do.

fun

We gotta love the thing to do the thing.

Leaders & Leashes

The fast-growing team at Park & Battery comprises big thinkers and doers. Most importantly, we’re a crew of big-hearted folks who put each other and our clients first in all we do. And we love our fur babies. Obviously.

Join Us at Park & Battery

Ted Kohnen
Chief Executive Officer
Named one of the ten most influential CEOs in 2021, and the recipient of multiple Agency-of the-Year recognitions, Ted is the CEO of global digital agency, Park & Battery.
Over his career, Ted has been focused on helping hyper-growth start-ups and multi-national enterprises alike to activate their brands – telling their stories in meaningful and compelling ways to their most important audiences in order to accelerate awareness, interest and action.

As CEO, Ted works closely and empathetically with CEOs, CMOs and other marketing decision makers on the development and execution of business and marketing strategies in order to accelerate business performance.

Over his career, Ted has led key accounts such as ADP, Boeing, Columbia University, HP Enterprise, NCR, Oracle, Thermo Fisher Scientific, The State University of New York (SUNY), US Department of State, Weight Watchers and Western Union.

Ted earned his B.A in International Business and Management from Dickinson College and his M.S. from Columbia University. Most importantly, he is dad to 3 amazing daughters.

Michael Ruby
President, Chief Creative Officer
Named the 2021 Best in Biz Creative Executive of the Year and part of the 2018 DMN 40under40, Michael is the President and Chief Creative Officer of Park & Battery.
In his role, he is the company’s head of global brand strategy, creative and content. Michael’s work has been recognized by The One Show, Webby Awards, Global ACE Awards, B2 Awards, Content Marketing Awards, numerous awards from The Drum, and his favorite: “Best use of the word ‘boo-yah’ in a b-to-b ad ever,” according to Ad Age.

Prior to co-founding P&B, Michael was Chief Creative Officer and managing partner at Retina, the ANA’s 2021 and 2020 B2B Agency of the Year. Before that, Michael was tapped by Flexport, the SoftBank-backed, San Francisco-based unicorn, to build its internal creative/content marketing agency.

Through the course of his career, he’s positioned and activated brands with award-winning campaigns and content experiences for organizations such as Boeing, Facebook/Meta, ADP, Thermo Fisher Scientific, Merck, Korn Ferry, Chicago Board Options Exchange (CBOE) and Citrix Online, as well as growth-stage companies that have since been acquired by the likes of IBM, HP Enterprise, and Aetna.

He holds a degree in Film/Communications from Boston University. Most importantly, he’s Ben and Viv’s dad.

Rebecca Falk
VP, Client Services
Rebecca leads Park & Battery’s team of global client engagement professionals and ensures outstanding working experiences and results for everyone who selects P&B as their agency partner.
Rebecca is a creative, dynamic and strategic marketer with a natural ability to tie marketing strategy to business strategy, and she excels in helping global B2B and consumer brands increase market share through multi-award-winning campaigns.

Rebecca brings fifteen years’ experience leading engagements and delivering transformational results for some of the world’s best tech, biotech, and professional services brands, on both the agency and client-side, in both her native United Kingdom and in the United States. She has worked with companies such as Meta/Facebook, Thermo Fisher Scientific, Juniper Networks, Zendesk, Oracle, Riverbed, Boeing, Korn Ferry, eXp World Holdings, among many others. In addition, Rebecca has served on the ANA NorCal board since 2020.

An adventurer at heart, Rebecca takes any opportunity she can to explore the world. She has cycled down the world’s most dangerous road in Bolivia, trekked in Rwanda with the wild mountain gorillas, and swam from Alcatraz to San Francisco. When not parachuting out of planes, Rebecca loves being at home with her dog, Buddy, and cats Bowie and Ziggy.

Karyn Scott
CMO In Residence
As Park & Battery’s CMO In Residence, Karyn Scott is a twenty-five-year marketing executive with leadership experience at technology champions and challengers alike.

Karyn acts as a fractional CMO and c-suite advisor for numerous early-stage startups throughout Silicon Valley. Prior to that, Karyn was Chief Marketing Officer at Kloudspot, developers of the first AI-driven situational awareness and intelligence platform, and SVP, Head of Global Marketing at Flexport, the SoftBank-backed, San Francisco-based unicorn freight tech innovator.

Other key roles include Vice President and Head of Marketing at LogicMonitor, advisor to Nutanix, and Vice President, Global Marketing at AppDynamics (since acquired by Cisco). She has also held senior marketing leadership roles at Salesforce and Cisco.

Karyn serves on several boards, including the Bay Area CMO Governing Body for Evanta, a Gartner company, the Board of Advisors for FarmWise, and The Overground Railroad Project. She’s also a mentor with the Global Mentorship Initiative.

Before joining the tech world, Scott was a journalist at CNN and Fox News, and holds degrees in psychology and journalism from Boston University.

Daniel Santos
VP, Creative Services
Dan oversees print and digital production, bringing more than twenty-five years of experience to Park & Battery and our clients.
Dan has worked extensively with some of the most recognizable B2B and B2C brands in the world, including Boeing, WeightWatchers, Coca-Cola, Bacardi, Heineken and Ferguson. A graduate of Syracuse University with a B.F.A. in Advertising Design, Dan has been on the forefront of the internet and digital advertising revolution from its very beginnings. While his initial background was engrained in print, he has mastered multiple forms of digital ad production and excels in adapting to its constant evolution – from digital/mobile display and rich media to marketing automation assets to video and other forms of digital multimedia.

When not at work, Dan is an avid history reader and loves to go to the beach and be outdoors with his wonderful wife and two boys – a 2- and a 15-year old, so he’s right in the thick of the most challenging child-rearing years, but he wouldn’t have it any other way.

Kristen Kremkau
Director of Content
With over a decade of experience creating award-winning content on both the agency and client sides, Kristen leads Park & Battery’s content team, overseeing everything from strategy to execution.
Kristen has helped brands from a number of industries bring their content to the next level, including: technology, pharma/biotech, financial services, retail, food & beverage, and aviation (to name just a few). Her client experience includes Boeing, HSBC, WW, Trelleborg, ABB, Merck and IQVIA, among many others.

Kristen’s first love is storytelling. After earning her master’s degree in journalism from Quinnipiac University – where Kristen was trained to investigate stories – she decided to pursue a career helping businesses bring their stories to life in creative ways. Kristen is passionate about helping our clients stand out with content that begs to be read, watched and experienced. She loves working in innovative content formats, as well as refreshing tried and true ones.

When Kristen isn’t dreaming up content ideas for our clients, she’s running after her two little boys, writing stories as soon as they go to bed and drinking a whole lotta coffee.

Matt Dignan
Head of Website Development
Matt’s brings over 15 years of experience in web development, UX and design to Park & Battery, leading all of our technology engagements.
At agencies including MRM//McCann, Number Six and Clearlink, Matt has provided his unique insight, guidance, leadership and expertise to projects of all shapes and sizes in a vast array of technologies for some of the world’s most recognizable brands, such as Cisco, Verizon Wireless, Grubhub, USPS and the State of Utah.

Matt brings technical leadership and deep expertise in front-end Web Development, specializing in platforms such as WordPress, Marketo, and Adobe Experience Manager, and modern frameworks such as VueJS and Angular.

Matt is problem solver and an answer seeker. He loves collaborating with the team and lending a hand where he’s needed. In his free time Matt loves spending quality time with his wife and five children, playing guitar and enjoying the beautiful Utah outdoors.

Adi Hamou
Head of Media
Adi leads Park & Battery’s media strategy, planning and buying practice, with more than a decade of experience in paid advertising and SEO.
From awareness to conversions and everything in between, Adi has supported some of the world’s most well-known brands, including Nike, Lyft, Amazon Prime Video, DC Kids, Ryan’s World, Target, Walmart, Netflix, and Kraft. Adi loves to talk all things media, from tech and analytics to content development. Whether brands are ready to launch or are looking to level up their current audience base, Adi has helped brands successfully expand their following.

When she’s not at her laptop, you can find Adi running, in a spin class, or doing some form of exercise. She has two wonderful fur children, Kylo and Daisy. When Adi is sitting still, she’s working on a puzzle or nerding out over LOTR in some fashion.

Brianna Edwardson
Senior Account Manager
Brianna is an experienced client services leader and a multi-published photographer, with an eye for the details and a passion for creating breakthrough work with her clients.
Brianna has spent her professional career providing clarity, leadership and strategic support to multi-marketing channels ranging from politics, tourism, health and technology. Her work extends from the East and West coast with recognizable accounts such as the State of Utah, the Executive Office of Governor Snyder, CVS Health as well as Aetna.

Outside of P&B, during her free time, Brianna can be found empowering her love for the fine arts by either performing aerial such as silks, lyra and hammock or running a photography, home studio with her partner or taking photos of big artists like ARIZONA, Jungle, Two Feet and more. Even though Brianna is constantly on the go to be the next creative genius, she never turns down a lazy Sunday watching movies with her four cats.

Jenny Truong
Senior Designer
Jenny is an award-winning digital, UX and brand designer, creating breakout brand identities, websites, digital experiences, packaging and social media campaigns.
Prior to Park & Battery, Jenny was a leading experience designer at Stein IAS, where she worked with blue chip clients including Merck, MSCI, Covance, ETS, Republic Services, ABB and Nuix.

Outside of P&B, Jenny is an illustrator, sticker maker, and enjoys making adventurous travel itineraries for her friends. She can also be found exploring the street of NYC on her electric scooter in search of new and exciting snacks. Jenny holds a BFA in Advertising from Academy of Art University in San Francisco.

Alex Douangdara
Senior Designer
Alex is an award-winning Senior Art Director with a focus on digital: designing websites, digital experiences, branding, video, and social.
Alex is based in Salt Lake City and brings nearly a decade of agency experience to Park & Battery. Passionate about all things design, he has worked on some of the world’s most recognizable brands, such as Verizon, Cisco, USPS, and Reebok.

Outside of P&B, Alex loves spending time with his 2-year-old daughter, biking, exploring all the beautiful trails of Utah, and running his clothing brand called A Minute Past 8.

Ricardo Weibezahn
Senior Video Artist
Ricardo is a master of multiple disciplines in the world of digital art, helping companies deliver compelling storytelling via animation, illustration, video and photography.
As a young visual artist, Ricardo was thrown into the world of broadcast television but quickly realizing that his future lied on the digital realm. Making animated explainers was Ricardo’s means of access to digital media early in his career, which then gave him the opportunity to work on award winning documentaries and marketing campaigns. Over the past 10 years, he has worked with such esteemed companies as NBCUniversal Telemundo and Univision Communications.

When Ricardo is far away from the computer, and not adjusting clips on a timeline; you can find him outside somewhere under the bright Miami sun. Maybe making a coffee run, or just exploring the city with his wife Veronica and their two little yorkies.

Archie
Junior Fluffball
Sir Archibald Ruby of The East Bay, aka The Duke of Cuddles, aka Archie, is a cavapoo puppy of the highest snuggliness. His responsibilities at Park & Battery include disrupting video calls with little barks and inducing “awws” when he waves his paws.

Bowie, Ziggy, Buddy
Various Roles
The Falks – Bowie, Demand Specialist, and Ziggy, HR Director (Hug Request) – are as cool and unique as their namesake would suggest. These purrfect orange felines work in tandem at Park and Battery. When they aren’t knocking things off desks and finding their way into boxes of swag, they are demanding of treats and cuddles. Buddy, ACD (Associate Chill Director), is our scruffy but super chill terrier-poodle mix. He can keep calm even the most hectic of agency days! All three live, work and play in their native San Francisco.

Piper
Escape Artist
Piper Kohnen is a driven, solutions-oriented member of the Park & Battery team. She’s never met a gate or fence she couldn’t overcome. If she’s not resting at our CEO’s feet, she’s likely on walkabout through the Berkeley hills.

Kylo and Daisy
Team Herders
Kylo Hamou (left) who overflows with love, is an Australian Kelpie. His breed is known for their agility and herding sheep by jumping on top of them. Daisy (right), a little ball of sunshine, is an Australian Cattle dog, or blue heeler. Her breed is known for herding cattle by nipping at their heels. At home, they like to herd squeaky toys (especially during calls), vault things, and battle each other. Kylo specializes in long distance runs with his human, being goofy, giant ears, hoarding tennis balls, faking injuries out of sympathy, cuddling, and derping. Daisy Hamou specializes in speed, sloppy kisses, head twirling, toy tossing, giant Muppet eyes, treats, and wagging her nub tail. When they’re not in full zoomies mode, they’re sunbathing in weird positions in their favorite nooks.
Ted Kohnen
Chief Executive Officer
Michael Ruby
President, Chief Creative Officer
Rebecca Falk
VP, Client Services
Karyn Scott
CMO In Residence
Daniel Santos
VP, Creative Services
Kristen Kremkau
Director of Content
Matt Dignan
Head of Website Development
Adi Hamou
Head of Media
Brianna Edwardson
Senior Account Manager
Jenny Truong
Lead Designer
Alex Douangdara
Senior Art Director
Ricardo Weibezahn
Senior Video Artist
Archie
Junior Fluffball
Bowie, Ziggy, Buddy
Various Roles
Piper
Escape Artist
Kylo and Daisy
Team Herders

Our Perspectives

RevOps: Are You Ready?

RevOps: Are You Ready?

What is RevOps? If you want to accelerate business growth it’s the way forward. Find out why it’s catching on fast and how to get started.

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