Park & Battery Welcomes 4 Key Hires to the Agency
Adi Hamou, Head of Media
Adi leads Park & Battery’s media strategy, planning and buying practice, with more than a decade of experience in paid advertising and SEO.
From awareness to conversions and everything in between, Adi has supported some of the world’s most well-known brands, including Nike, Lyft, Amazon Prime Video, DC Kids, Ryan’s World, Target, Walmart, Netflix and Kraft. Adi loves to talk all things media, from tech and analytics to content development. Whether brands are ready to launch or are looking to level up their current audience base, Adi has helped brands successfully expand their following.
“I love that my job pushes me to learn. The media/ad landscape is ever-changing and evolving, and there’s always something new to read up on.”
Alex Douangdara, Senior Art Director
Alex is an award-winning Senior Art Director with a focus on digital: designing websites, digital experiences, branding, video, and social.
Alex is based in Salt Lake City and brings nearly a decade of agency experience to Park & Battery. Passionate about all things design, he has worked on some of the world’s most recognizable brands, such as Verizon, Cisco, USPS, and Reebok.
“Everyone here is super knowledgeable, so I’m looking forward to learning from everyone and growing myself as well.”
Daniel Santos, VP, Creative Services
Dan oversees print and digital production, bringing more than twenty-five years of experience to Park & Battery and our clients.
Dan has worked extensively with some of the most recognizable B2B and B2C brands in the world, including Boeing, WeightWatchers, Coca-Cola, Bacardi, Heineken and Ferguson. A graduate of Syracuse University with a B.F.A. in Advertising Design, Dan has been at the forefront of the internet and digital advertising revolution from its very beginnings. While his initial background was engrained in print, he has mastered multiple forms of digital ad production and excels in adapting to its constant evolution – from digital/mobile display and rich media to marketing automation assets to video and other forms of digital multimedia.
“Starting an agency (or any business) from scratch is an incredibly exciting and fulfilling opportunity to do things right from the beginning and not fall into the usual bureaucratic nonsense that comes with working for existing, old-school companies with their own philosophies. Park & Battery allows me (and us) to create our own philosophies on how we want to live and work.”
Brianna Edwardson, Senior Account Manager
Brianna is an experienced client services leader and a multi-published photographer, with an eye for the details and a passion for creating breakthrough work with her clients.
Brianna has spent her professional career providing clarity, leadership and strategic support to multi-marketing channels ranging from politics, tourism, health and technology. Her work extends from the East and West coast with recognizable accounts such as the State of Utah, the Executive Office of Governor Snyder, CVS Health as well as Aetna.
“Creating relationships and building trust with clients has always been my favorite experience. Being able to help cultivate a campaign, bringing it to life and having the client feel heard, seen and understood gives me such a lift.”
Park & Battery Teams with Harkness.ai to Enhance Agency Strategic Process and Organizational Performance
There’s no “I” in “team” – but now there’s an “AI.” We’ve just formalized a strategic partnership with Harkness.ai to support our internal communications, learning initiatives, and power our qualitative research capabilities.
As CMOs plan their FY ’23 budgets, they’re up against many unknowns. Our CMO-In-Residence shares her key takeaways from the 2022 Gartner CMO Spend Survey to help navigate these “interesting” times.
Marketers are making big investments in content. Want to know what they’re making? Check out our infographic.