If we know one thing, it’s rare for anything to be any one thing.
That’s where we come in. Our mission at Park & Battery is to bring our deep experience and broad perspective together with the perspectives of all your most relevant stakeholders to create clarity, empower action and deliver outcomes for brands and businesses.
Your brand is everything someone can experience with your organization: what they can see, hear, do, and feel. Brands are the key to customer choice and preference. Strong brands drive stronger businesses.
Start With Why
Successful brands and organizations understand their purpose, on macro and micro levels. We always begin with understanding and defining the “Why” before the “How” or the “What.”
Slow Kills, Not Speed
Many agency processes are too slow, too inflexible, too inefficient for today’s marketing and business demands, especially among ambitious, evolving organizations. Not ours.
Creativity Above All
You can’t bore someone into buying something. It takes imagination, inspiration, and above all usefulness and relevance to spur sales, affinity and loyalty.
We’ve seen 99% of all projects stumble, falter or fail when the brand didn’t nail the strategy before moving into full-blown execution. We don’t skip the most important step.
Murphy’s Law is real. Needs change. The unexpected occurs. We anticipate that we’ll need to roll with the punches. Through every client engagement, we will be candid, flexible, accountable, and solutions oriented.
to Be Kind
Meet Rebecca Falk, Park & Battery’s VP of Client Services. In this Q&A Rebecca shares some of her favorite work, what she loves most about working at Park & Battery and more.
Park & Battery Teams with Harkness.ai to Enhance Agency Strategic Process and Organizational Performance
There’s no “I” in “team” – but now there’s an “AI.” We’ve just formalized a strategic partnership with Harkness.ai to support our internal communications, learning initiatives, and power our qualitative research capabilities.
As CMOs plan their FY ’23 budgets, they’re up against many unknowns. Our CMO-In-Residence shares her key takeaways from the 2022 Gartner CMO Spend Survey to help navigate these “interesting” times.