Q&A with Senior Designer Jenny Truong

by | Jun 7, 2022

Question 1: Hey Jenny! What brings you to Park & Battery? 

I am a senior designer at Park & Battery based in NYC. I’ve always worked in advertising and worked with Mike and Ted in San Francisco a couple of years back. When I heard that they were starting an agency, I knew I wanted to get on board.

Question 2: What’s your favorite piece of work you’ve ever made?

My favorite piece of work I’ve ever made was a project I did in school for Vans called, “Dodge the Sh*t”. It’s a video game concept where you put on a pair of Vans and try to avoid obstacles on the sidewalk. School projects were always great because there is no budget and no limitations. I remember having so much fun creating it and making the pixel animations for it – and it is my dream to make my own game one day. I love ideas that are a little bit cheeky and playful.

Question 3: What’s your favorite piece of work you didn’t make (but wish you did)?

There was an integrated campaign that came out a few years ago that Droga5 did for Mailchimp. It was basically 9 mini campaigns that included microsites, video content, social media, and out of home. But, the caveat is they did not name the client – so naturally people decided to search it up on Google and were directed to MailChimp. This campaign was so elaborate and unique, and I wish I could’ve been a part of it. (And they won many awards!)

Question 4: What do you like most about working at Park & Battery?

I love that I’m able to help build something from the ground up. Being a new agency there’s a lot of things that have not been established yet. Knowing that a lot of the work I do here has a direct impact is really fulfilling. Not just as a designer – but as someone who is also helping shape the culture and the structure of things.

“Knowing that a lot of the work I do here has a direct impact is really fulfilling.”

Question 5: What are you looking forward to?

Looking forward to seeing the team grow! We’ve already grown so quickly within a couple of months, so I am curious what even 1 year will look like for us. And also with the flexibility of remote work – looking forward to collaborating with people around the world!

 

Question 6: If we could meet you at any intersection in the world, where are we going and what are we doing?

Let’s meet at Shibuya Crossing in Tokyo. We’ll do a walking tour and eat every snack in sight!

 

Kristen Kremkau

Director of Content 

With over a decade of experience creating award-winning content on both the agency and client sides, Kristen leads Park & Battery’s content team, overseeing everything from strategy to execution. Kristen has helped brands from a number of industries bring their content to the next level, including: technology, pharma/biotech, financial services, retail, food & beverage, and aviation (to name just a few). Her client experience includes Boeing, HSBC, WW, Trelleborg, ABB, Merck and IQVIA, among many others.

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