Roundup: Best of the Blog

by | Jul 21, 2022

Interview: Meet our CMO in Residence

Read our interview with Karyn Scott, a twenty-five-year marketing executive and renowned Cisco and Salesforce alum. She’s joined Park & Battery as our first CMO In Residence.

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B2B Content: Gift Boxes or Life Vests?

As you look at your marketing content, ask yourself what you’re giving customers and prospects: useful gift boxes or just something to hold onto if the plane goes down?

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Brand Positioning and Brand Messaging? No, Brand Architecture.

When we talk about how a brand should be positioned in market, we need to understand the company in its totality. We need to construct a clear brand architecture.

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A More Flexible Client Relationship

The ability to adapt is critical in the agency world. Explore the role flexibility plays when building strong agency-client relationships, processes and teams.

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Four Keys (and One Donkey) for Event Marketing Impact

Event marketing is an opportunity to build meaningful connections with customers and prospects… to make a real impact. Find out the 4 keys to planning a successful event.

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Kristen Kremkau
Director of Content
With over a decade of experience creating award-winning content on both the agency and client sides, Kristen leads Park & Battery’s content team, overseeing everything from strategy to execution. Kristen has helped brands from a number of industries bring their content to the next level, including: technology, pharma/biotech, financial services, retail, food & beverage, and aviation (to name just a few). Her client experience includes Boeing, HSBC, WW, Trelleborg, ABB, Merck and IQVIA, among many others.

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