Roundup: Best of the Blog
Interview: Meet our CMO in Residence
Read our interview with Karyn Scott, a twenty-five-year marketing executive and renowned Cisco and Salesforce alum. She’s joined Park & Battery as our first CMO In Residence.
B2B Content: Gift Boxes or Life Vests?
As you look at your marketing content, ask yourself what you’re giving customers and prospects: useful gift boxes or just something to hold onto if the plane goes down?
Brand Positioning and Brand Messaging? No, Brand Architecture.
When we talk about how a brand should be positioned in market, we need to understand the company in its totality. We need to construct a clear brand architecture.
A More Flexible Client Relationship
The ability to adapt is critical in the agency world. Explore the role flexibility plays when building strong agency-client relationships, processes and teams.
Four Keys (and One Donkey) for Event Marketing Impact
Event marketing is an opportunity to build meaningful connections with customers and prospects… to make a real impact. Find out the 4 keys to planning a successful event.
Follow Along & Never Miss a Post
Follow us on LinkedIn, Twitter, and Instagram and you’ll be the first to know when our next article is live.
Our Perspectives
Jenny Truong Embraces the Remote Work Life
Remote work comes with many exciting benefits for employees, like the ability to travel and explore more readily. Jenny Truong shares her experience living, working and loving Asia.
Over The Top or Just Right? The Advantage of Streaming TV Advertising
Want to boost your advertising reach and target specific demographics? Learn about the benefits of OTT TV advertising, such as real-time campaign tracking, and key metrics to measure performance.
Q&A with VP of Creative Services Dan Santos
Meet Daniel Santos, Park & Battery’s VP of Creative Services. In this Q&A, Dan shares his favorite work and what he’s looking forward to the most at Park & Battery.