Roundup: Best of the Blog
Interview: Meet our CMO in Residence
Read our interview with Karyn Scott, a twenty-five-year marketing executive and renowned Cisco and Salesforce alum. She’s joined Park & Battery as our first CMO In Residence.
B2B Content: Gift Boxes or Life Vests?
As you look at your marketing content, ask yourself what you’re giving customers and prospects: useful gift boxes or just something to hold onto if the plane goes down?
Brand Positioning and Brand Messaging? No, Brand Architecture.
When we talk about how a brand should be positioned in market, we need to understand the company in its totality. We need to construct a clear brand architecture.
A More Flexible Client Relationship
The ability to adapt is critical in the agency world. Explore the role flexibility plays when building strong agency-client relationships, processes and teams.
Four Keys (and One Donkey) for Event Marketing Impact
Event marketing is an opportunity to build meaningful connections with customers and prospects… to make a real impact. Find out the 4 keys to planning a successful event.
Follow Along & Never Miss a Post
Meet Rebecca Falk, Park & Battery’s VP of Client Services. In this Q&A Rebecca shares some of her favorite work, what she loves most about working at Park & Battery and more.
Park & Battery Teams with Harkness.ai to Enhance Agency Strategic Process and Organizational Performance
There’s no “I” in “team” – but now there’s an “AI.” We’ve just formalized a strategic partnership with Harkness.ai to support our internal communications, learning initiatives, and power our qualitative research capabilities.
As CMOs plan their FY ’23 budgets, they’re up against many unknowns. Our CMO-In-Residence shares her key takeaways from the 2022 Gartner CMO Spend Survey to help navigate these “interesting” times.